Categories of Email Service Providers

There are different types of email service software designed to address specific needs. Below are categories of email service providers.

Choosing the Right Category

If you’re developing a web application or software and only need to send transactional emails like account confirmations or password resets, SMTP tools are your best option. They provide simple APIs for email delivery.

For large companies with sales teams looking for advanced automation and CRM integration, enterprise tools category is ideal. This category contains email marketing software with advanced personalisation, automation, customer engagement features, etc.

If you run a startup, or small business on a tight budget, consider tools in the SME category, which offer essential features that are enough for such use case.

If you prefer to self-host and have full control over customer data, open-source or self-hosted email tools are a good fit.

If you have unverified emails that you have collected from LinkedIn, Shopify, etc for lead generation, then consider the cold emailing category.

You can filter all these categories using MyEmailTools’s email service providers table.