Cheapest Email Marketing Services

Mautic is an open-source email marketing tool built using PHP. You need to download the script, set it up yourself, and connect it to an SMTP provider like Amazon SES, SendGrid, etc to send emails. It is one of the most powerful self-hosted email marketing software. Before you install it, be aware that it is resource-intensive.

WeMail is built for WordPress-powered websites. You need to install their WordPress plugin to send emails.  You also need to integrate with an SMTP provider like SES. So the total estimated cost per month plus SES for 100k emails sent per month is $25.

Bigmailer is built for agencies. You can use your own brand name and web address. The Pro plan has a minimum spend of $50 which allows you to add 20,000 contacts and send up to 200k emails per month.

Affordable prices but with limited features. Use it if you are looking for an email marketing platform for basic usage.

Recommended for ecommerce stores. You can personalize emails, create automated workflows, etc.  With 10k subscribers, you can send unlimited emails per month. It is also suitable for agencies since you can share accounts.

One thing Flodesk stands out for is its beautiful email templates. 

With 10k subscribers, you can send up to 100k emails monthly. One thing I like about EmailOctopus is that it simplifies everything. From Pricing to, navigation to newsletter design. It also has an option to integrate with Amazon SES if you want to cut costs.

Simple to use, no limits on emails you can send.

Easy to use. Can send 60,000 emails monthly to 10 contacts.

Basic tools that works. Premium plans let you send unlimited emails.

With 10,000 subscribers you can send as many emails as you want.

Regular plan gives you 120,000 emails monthly for 10,000 contacts. Free version lets you send 10,000 emails to 2,000 people.

If you have 10,000 subscribers, you can send as many emails as you want.

Regular plan does 120,000 emails monthly for 10,000 contacts. Free version gives you 15,000 emails and 2,500 contacts.

Selzy has an easy-to-use interface. You can easily create templates through drag-and-drop blocks, It also supports bulk mailing.

Mailblaze is recommended if you are looking for a platform with basic email marketing features. For $60, you can send 120,000 emails monthly.

Sendx is recommended if you are only interested in sending basic emails without limits to the number of emails you can send. Pricing is based on the number of subscribers

This is a self-hosted PHP application, which means you need to set it up yourself and use SendGrid, Amazon SES or a similar SMTP tool to send emails.

Mailer is recommended if you frequently send emails as it does not limit how many emails you can send each month if you get their business plan.

Used for sending bulk emails through Gmail account. In the premium plan, you can send 1500 emails daily with Gmail business email, 400 with Gmail personal email, or unlimited emails if you integrate with a third-party SMTP provider like SendGrid, Mailgun, Amazon SES, etc.

Basic email provider that supports email and SMS marketing.

Part of EKM eCommerce system. Offers basic email features for EKM powered stores.

Feedblitz is so powerful when it comes to RSS to email automation. You can also connect RSS feeds for a YouTube channel, Pinterest, Shopify, etc. With 10k+ subscribers, you can send unlimited emails.

Pay once and that is it. You will need Amazon SES or something similar to send emails - costs about $1 for 10,000 emails. Good if you are on a budget.

Brevo (formerly Sendinblue) is an all-in-one marketing platform. It offers email marketing and CRM all in one dashboard. 

You set it up on your own server. Can send lots of emails but needs some tech knowledge.

Used for cold email lead generation.

Good for interactive emails. Basic plan gives you 80,000 emails.

Price provided is for upto 15,000 contacts and lets you send unlimited emails. Free version lets you send 2,500 emails monthly.

GetReponse recently added an option to monetize your newsletter. Additionally, you can send as many newsletters as you want without limits. There is only a limit on the subscriber count.

Using for sending email using WordPress.With 10,000 subscribers, you can deliver 100,000 emails.

EngageBay combines marketing, sales, and support in one dashboard.  For $80, you can send up to 30,000 emails per month.

SocketLabs is recommended if you are looking for an SMTP provider with advanced email analytics. 

Pay per email ($873 for 100,000) or monthly ($82) for unlimited.

For sending sms and emails. Works well for ecommerce stores.

No limits on emails you can send.

You can send 150,000 emails each month. That is usually enough for most people.

More of PR platform. Good for reaching journalists. Send unlimited emails to 10,000 people.

SAP Emarsys is primarily used by large corporations to deliver transactional and promotional emails. Some of the companies that use it include eBay, Bosch, Fuso, etc. SAP charges £10,500 per year for 100,000 contacts. 10k contacts would cost you approximately £1050 per year and £87.5 per month. Note that this is a premium marketing platform. You have to pay for a minimum of 100,000 contacts per year. 

Easy to use and no limits on emails.

Works well for small businesses. They do not tell you the email limit upfront though.

Basic plan has no limits. Can also pay as you go if you prefer.

Used for improving email warmup and engagement.

Pay once, send unlimited emails. Basic stuff but good for simple text emails.

For people who want to make money from newsletters. No limits on emails.

Good if you need to handle emails for different brands all in one place.

Made for arts groups. 10,000 subscribers you can deliver unlimited emails.

Aweber is among the oldest and most reliable email service providers. It offers Email marketing, Web push notifications, and landing page builder, all in one account. The Lite plan allows you to send 10x emails of your total subscribers per month.

Kit (Formerly ConvertKit) is the most recommended platform for content creators. Some of the most popular content creators who use it include Tim Ferriss, Neil Patel, Pinch of Yum, Ali Abdaal, etc. They have a free plan that allows up to 10k subscribers with limited features and comes with email ads.

Basic plan lets you send as many emails as you want.

Ideal for sending cold emails.

Simple, open-source providers. The hosted/paid version costs $0.001 per email.

Decent for businesses. Sends 50,000 emails monthly to 10,000 subscribers.

You can add as many people as you want to your list. You just pay based on how many emails you send. This price is for sending 100,000.

Simple to use. $107 for 50,000 emails monthly.

You get one email list but can send unlimited emails. Keeps things simple.

Good at making personalized emails. Can send up to 50,000 emails. It also allows agencies to brand their accounts and offer email marketing services to their clients.

If reputation and scalability are something that you are looking for a provider, then consider Mailchimp. It has been doing email marketing for years. It is ideal for creators, SMEs, and large enterprises.

You get 100,000 emails per month. That is it.

Lets you send up to 120,000 emails monthly.

Good for content creators. No limits on how many people can get your emails.

Pay once but need you need to integrate with a third-party SMTP provider delivery emails.

Built for Saas products. With 10,000 contacts, you can can send 500,000 emails monthly.

ActiveCampaign has one of the best AI-powered automation feature. It is ideal for content creators, agencies, and small and large businesses.

Good if you already use Square.

Price depends on email send speed not subscriber count. $150 lets you send 2,500 per hour.

Made for online stores. You get 120,000 emails with 10,000 contacts on regular plan, or unlimited on the expensive one.

Kalviyo is an all-round marketing platform that offers email, SMS, and mobile push. . You can send 100,000 emails per month for 10,000 active profiles.

Drip is good for marketing automation and personalization. With 10k subscribers, you can send unlimited emails. 

Basic email tool from Belgium.

Basic tool but it does emails, sms, and surveys.

Basic tool for sendin EDMs.

Handles 25,000 people and 150,000 emails. Starts at $59 for 5,000 people.

Helps grow your email list with popups. Does emails and texts. No limits.

Pretty simple email tool.

Ontraport is meant for large businesses looking for a marketing, sales, and support platform. It has marketing, SMS, CRM, and payments all in one dashboard. 

Mainly used by content creators to monetize their work.

Made for online stores. You can send as many emails as you need to.

Easy to use but expensive. You will be charged $250 for sending 10,000 emails.

Customer engagement platform that helps you track how customers use your service. Recommended for established companies.

HubSport does a lot more than just emails. Costs $250 a month for 5,000 contacts. Bit pricey but good for bigger companies looking for a tool that combines marketing, sales, and customer service.

Keap (formerly Infusionsoft) offers marketing and sales automation. It is ideal if you are looking for a CRM tool for small businesses. 

Ideal for sending personalized emails.

Offers sms and email marketing.

Just like SAP, and Oracle, Salesforce Marketing is targeted at large companies. Regular plan gives you 10,000 emails.

This ideal for established and sensitive industries like Financial institutions. The lowest plan starts at $20,000 monthly for over 500,000 contacts. Oracle Marketing is used by companies like Macy’s, Argos.co.uk, etc.