Cheapest Email Marketing Services

Mautic is an open-source email marketing tool built using PHP. You need to download the script, set it up yourself, and connect it to an SMTP provider like Amazon SES, SendGrid, etc to send emails. It is one of the most powerful self-hosted email marketing software. Before you install it, be aware that it is resource-intensive.

Like Mautic, PHP List is an open-source, lightweight email marketing software. The 100% free version can be downloaded from phplist.org while the commercial version is available at phplist.com. You can use your host's PHP's built-in mail(); function to send emails or connect to a third-party SMTP provider. 

Really cheap - $1 for 10,000 emails. But you only get an API/SMTP to send emails. You need to build your newsletter design interface and manage your email-sending reputation or your account will be suspended. Good for transactional emails. Free for the first year for up to 3,000 emails monthly.

WeMail is built for WordPress-powered websites. You need to install their WordPress plugin to send emails.  You also need to integrate with an SMTP provider like SES. So the total estimated cost per month plus SES for 100k emails sent per month is $25.

Bigmailer is built for agencies. You can use your own brand name and web address. The Pro plan has a minimum spend of $50 which allows you to add 20,000 contacts and send up to 200k emails per month.

Elastic Email is among the reliable SMTP platforms for sending emails. They also offer email marketing. The price indicated is for SMTP. For email marketing, it will cost you $89 per month for 10k contacts. 

Affordable prices but with limited features. Use it if you are looking for an email marketing platform for basic usage.

SparkPost (now Bird) is one of the best SMTP providers for sending transactional emails. It used by platforms like Rakuten, ASOS, Uber, CNN, Adobe, etc. 

One of the best SMTP providers When ChatGPT launched, it was using it for delivering transactional emails. It is used to send transactional and marketing emails by popular e-commerce websites like, Temu, Walmart.com, Gumroad, Shopify, Zalora.com

Recommended for ecommerce stores. You can personalize emails, create automated workflows, etc.  With 10k subscribers, you can send unlimited emails per month. It is also suitable for agencies since you can share accounts.

One thing Flodesk stands out for is its beautiful email templates. 

With 10k subscribers, you can send up to 100k emails monthly. One thing I like about EmailOctopus is that it simplifies everything. From Pricing to, navigation to newsletter design. It also has an option to integrate with Amazon SES if you want to cut costs.

Simple to use, no limits on emails you can send.

Easy to use. Can send 60,000 emails monthly to 10 contacts.

Regular plan gives you 120,000 emails monthly for 10,000 contacts. Free version lets you send 10,000 emails to 2,000 people.

With 10,000 subscribers you can send as many emails as you want.

Basic tools that works. Premium plans let you send unlimited emails.

If you have 10,000 subscribers, you can send as many emails as you want.

Regular plan does 120,000 emails monthly for 10,000 contacts. Free version gives you 15,000 emails and 2,500 contacts.

Used for verifying emails. Pay per use or monthly. 10,000 emails cost $58.

Sendx is recommended if you are only interested in sending basic emails without limits to the number of emails you can send. Pricing is based on the number of subscribers

Selzy has an easy-to-use interface. You can easily create templates through drag-and-drop blocks, It also supports bulk mailing.

Emailable is primarily used for email verification. You can use their dashboard to bulk verify emails or use their API to integrate with your app or software and block invalid emails before they are added to your database. 

Mailblaze is recommended if you are looking for a platform with basic email marketing features. For $60, you can send 120,000 emails monthly.

This is a self-hosted PHP application, which means you need to set it up yourself and use SendGrid, Amazon SES or a similar SMTP tool to send emails.

Mailer is recommended if you frequently send emails as it does not limit how many emails you can send each month if you get their business plan.

Basic email provider that supports email and SMS marketing.

Part of EKM eCommerce system. Offers basic email features for EKM powered stores.

Used for sending bulk emails through Gmail account. In the premium plan, you can send 1500 emails daily with Gmail business email, 400 with Gmail personal email, or unlimited emails if you integrate with a third-party SMTP provider like SendGrid, Mailgun, Amazon SES, etc.

Offers SMTP, sms, and email verification, all in one place.

Brevo (formerly Sendinblue) is an all-in-one marketing platform. It offers email marketing and CRM all in one dashboard. 

Pay once and that is it. You will need Amazon SES or something similar to send emails - costs about $1 for 10,000 emails. Good if you are on a budget.

You set it up on your own server. Can send lots of emails but needs some tech knowledge.

Feedblitz is so powerful when it comes to RSS to email automation. You can also connect RSS feeds for a YouTube channel, Pinterest, Shopify, etc. With 10k+ subscribers, you can send unlimited emails.

Used for sending cold emails

Good for mass mailing.

Used for cold email lead generation.

Good for interactive emails. Basic plan gives you 80,000 emails.

For developers who want to add email delivery functions to their apps. Etsy and Jumia use it for sending transactional emails to their customers.

Another SMTP tool. Send 100,000 emails for $75.

Zerobounce is a basic email validation tool. Its free plan supports up to 100 validation credits. You can use it to clean up your old email lists. Costs $80 for 10,000 emails. 

GetReponse recently added an option to monetize your newsletter. Additionally, you can send as many newsletters as you want without limits. There is only a limit on the subscriber count.

Price provided is for upto 15,000 contacts and lets you send unlimited emails. Free version lets you send 2,500 emails monthly.

EngageBay combines marketing, sales, and support in one dashboard.  For $80, you can send up to 30,000 emails per month.

Using for sending email using WordPress.With 10,000 subscribers, you can deliver 100,000 emails.

SocketLabs is recommended if you are looking for an SMTP provider with advanced email analytics. 

Ideals for for developers looking for an email service provider to to integrate in their apps. Works with languages like Node.js, Next.js, Php, Laravel, among others.

Kickbox is one of the moe reliable email verification software. You can use their real-time api in your app or software to make sure no one signs up with an non-exitience email. Etablished tech companies like Reddit, Notion, Zapier, etc use it. 

Pay per email ($873 for 100,000) or monthly ($82) for unlimited.

For sending sms and emails. Works well for ecommerce stores.

No limits on emails you can send.

You can send 150,000 emails each month. That is usually enough for most people.

More of PR platform. Good for reaching journalists. Send unlimited emails to 10,000 people.

SAP Emarsys is primarily used by large corporations to deliver transactional and promotional emails. Some of the companies that use it include eBay, Bosch, Fuso, etc. SAP charges £10,500 per year for 100,000 contacts. 10k contacts would cost you approximately £1050 per year and £87.5 per month. Note that this is a premium marketing platform. You have to pay for a minimum of 100,000 contacts per year. 

Easy to use and no limits on emails.

Works well for small businesses. They do not tell you the email limit upfront though.

Basic plan has no limits. Can also pay as you go if you prefer.

Used for improving email warmup and engagement.

Pay once, send unlimited emails. Basic stuff but good for simple text emails.

Good if you need to handle emails for different brands all in one place.

Cool tool for sending emails using spreadsheets. You can send upt 250,000 emails monthly in the Pro Plan

For people who want to make money from newsletters. No limits on emails.

Kit (Formerly ConvertKit) is the most recommended platform for content creators. Some of the most popular content creators who use it include Tim Ferriss, Neil Patel, Pinch of Yum, Ali Abdaal, etc. They have a free plan that allows up to 10k subscribers with limited features and comes with email ads.

Aweber is among the oldest and most reliable email service providers. It offers Email marketing, Web push notifications, and landing page builder, all in one account. The Lite plan allows you to send 10x emails of your total subscribers per month.

Basic plan lets you send as many emails as you want.

Ideal for sending cold emails.

Made for arts groups. 10,000 subscribers you can deliver unlimited emails.

Simple, open-source providers. The hosted/paid version costs $0.001 per email.

Decent for businesses. Sends 50,000 emails monthly to 10,000 subscribers.

You can add as many people as you want to your list. You just pay based on how many emails you send. This price is for sending 100,000.

Simple to use. $107 for 50,000 emails monthly.

Good at making personalized emails. Can send up to 50,000 emails. It also allows agencies to brand their accounts and offer email marketing services to their clients.

You get one email list but can send unlimited emails. Keeps things simple.

If reputation and scalability are something that you are looking for a provider, then consider Mailchimp. It has been doing email marketing for years. It is ideal for creators, SMEs, and large enterprises.

Postmark is an SMTP provider that stands out when it comes to ease of use. You can send emails with API libraries and languages like PHP, Node.js, Curl, .NET, Java, Ruby, etc. It can also be integrated seamlessly with WordPress, Zapier, Grunt, Craft, 

You get 100,000 emails per month. That is it.

Made for schools. You can send 30,000 emails monthly.

Lets you send up to 120,000 emails monthly.

Good for content creators. No limits on how many people can get your emails.

This is self-hosted. Pay once and connect with Amazon SES or your favorite SMTP provider.

ActiveCampaign has one of the best AI-powered automation feature. It is ideal for content creators, agencies, and small and large businesses.

Pay once but need you need to integrate with a third-party SMTP provider delivery emails.

Built for Saas products. With 10,000 contacts, you can can send 500,000 emails monthly.

Made for online stores. You get 120,000 emails with 10,000 contacts on regular plan, or unlimited on the expensive one.

Kalviyo is an all-round marketing platform that offers email, SMS, and mobile push. . You can send 100,000 emails per month for 10,000 active profiles.

Good if you already use Square.

Price depends on email send speed not subscriber count. $150 lets you send 2,500 per hour.

Drip is good for marketing automation and personalization. With 10k subscribers, you can send unlimited emails. 

Basic email tool from Belgium.

Basic tool but it does emails, sms, and surveys.

Basic tool for sendin EDMs.

Makes it possible to send emails using jvaScript, no server required. You pay per email

Handles 25,000 people and 150,000 emails. Starts at $59 for 5,000 people.

Helps grow your email list with popups. Does emails and texts. No limits.

Pretty simple email tool.

Ontraport is meant for large businesses looking for a marketing, sales, and support platform. It has marketing, SMS, CRM, and payments all in one dashboard. 

Mainly used by content creators to monetize their work.

Made for online stores. You can send as many emails as you need to.

Customer engagement platform that helps you track how customers use your service. Recommended for established companies.

Easy to use but expensive. You will be charged $250 for sending 10,000 emails.

HubSport does a lot more than just emails. Costs $250 a month for 5,000 contacts. Bit pricey but good for bigger companies looking for a tool that combines marketing, sales, and customer service.

Keap (formerly Infusionsoft) offers marketing and sales automation. It is ideal if you are looking for a CRM tool for small businesses. 

Ideal for sending personalized emails.

Offers sms and email marketing.

Just like SAP, and Oracle, Salesforce Marketing is targeted at large companies. Regular plan gives you 10,000 emails.

This ideal for established and sensitive industries like Financial institutions. The lowest plan starts at $20,000 monthly for over 500,000 contacts. Oracle Marketing is used by companies like Macy’s, Argos.co.uk, etc.