Cheapest Email Marketing Services

Mautic is an open-source email marketing tool built using PHP. You need to download the script, set it up yourself, and connect it to an SMTP provider like Amazon SES, SendGrid, etc to send emails. It is one of the most powerful self-hosted email marketing software. Before you install it, be aware that it is resource-intensive.

Bigmailer is built for agencies. You can use your own brand name and web address. The Pro plan has a minimum spend of $50 which allows you to add 20,000 contacts and send up to 200k emails per month.

Recommended for ecommerce stores. You can personalize emails, create automated workflows, etc.  With 10k subscribers, you can send unlimited emails per month. It is also suitable for agencies since you can share accounts.

One thing Flodesk stands out for is its beautiful email templates. 

With 10k subscribers, you can send up to 100k emails monthly. One thing I like about EmailOctopus is that it simplifies everything. From Pricing to, navigation to newsletter design. It also has an option to integrate with Amazon SES if you want to cut costs.

Simple to use, no limits on emails you can send.

Easy to use. Can send 60,000 emails monthly to 10 contacts.

With 10,000 subscribers you can send as many emails as you want.

Sendx is recommended if you are only interested in sending basic emails without limits to the number of emails you can send. Pricing is based on the number of subscribers

Basic email provider that supports email and SMS marketing.

Mailer is recommended if you frequently send emails as it does not limit how many emails you can send each month if you get their business plan.

You set it up on your own server. Can send lots of emails but needs some tech knowledge.

Brevo (formerly Sendinblue) is an all-in-one marketing platform. It offers email marketing and CRM all in one dashboard. 

Used for cold email lead generation.

GetReponse recently added an option to monetize your newsletter. Additionally, you can send as many newsletters as you want without limits. There is only a limit on the subscriber count.

EngageBay combines marketing, sales, and support in one dashboard.  For $80, you can send up to 30,000 emails per month.

Pay per email ($873 for 100,000) or monthly ($82) for unlimited.

No limits on emails you can send.

You can send 150,000 emails each month. That is usually enough for most people.

SAP Emarsys is primarily used by large corporations to deliver transactional and promotional emails. Some of the companies that use it include eBay, Bosch, Fuso, etc. SAP charges £10,500 per year for 100,000 contacts. 10k contacts would cost you approximately £1050 per year and £87.5 per month. Note that this is a premium marketing platform. You have to pay for a minimum of 100,000 contacts per year. 

Easy to use and no limits on emails.

Works well for small businesses. They do not tell you the email limit upfront though.

Basic plan has no limits. Can also pay as you go if you prefer.

Pay once, send unlimited emails. Basic stuff but good for simple text emails.

Good if you need to handle emails for different brands all in one place.

Kit (Formerly ConvertKit) is the most recommended platform for content creators. Some of the most popular content creators who use it include Tim Ferriss, Neil Patel, Pinch of Yum, Ali Abdaal, etc. They have a free plan that allows up to 10k subscribers with limited features and comes with email ads.

Made for arts groups. 10,000 subscribers you can deliver unlimited emails.

Aweber is among the oldest and most reliable email service providers. It offers Email marketing, Web push notifications, and landing page builder, all in one account. The Lite plan allows you to send 10x emails of your total subscribers per month.

Good at making personalized emails. Can send up to 50,000 emails. It also allows agencies to brand their accounts and offer email marketing services to their clients.

You get one email list but can send unlimited emails. Keeps things simple.

If reputation and scalability are something that you are looking for a provider, then consider Mailchimp. It has been doing email marketing for years. It is ideal for creators, SMEs, and large enterprises.

You get 100,000 emails per month. That is it.

Lets you send up to 120,000 emails monthly.

ActiveCampaign has one of the best AI-powered automation feature. It is ideal for content creators, agencies, and small and large businesses.

Made for online stores. You get 120,000 emails with 10,000 contacts on regular plan, or unlimited on the expensive one.

Basic email tool from Belgium.

Handles 25,000 people and 150,000 emails. Starts at $59 for 5,000 people.

Keap (formerly Infusionsoft) offers marketing and sales automation. It is ideal if you are looking for a CRM tool for small businesses. 

HubSport does a lot more than just emails. Costs $250 a month for 5,000 contacts. Bit pricey but good for bigger companies looking for a tool that combines marketing, sales, and customer service.

This ideal for established and sensitive industries like Financial institutions. The lowest plan starts at $20,000 monthly for over 500,000 contacts. Oracle Marketing is used by companies like Macy’s, Argos.co.uk, etc.