Best Overall platforms

Mailchimp is the OG of email marketing. It has all that you need to get started with email marketing. The only reason why you might want to consider another option is price and use case.

Second, after Mailchimp, when it comes to email marketing platforms that have been around for years is AWeber. It is a recommended choice if you are operating in a niche that is restricted by Mailchimp.

Kit, which was formerly known as ConvertKit, has positioned itself as the best choice for content creators. In addition to being an all-around email marketing platform, it has features that, as content, you will find very helpful. It is used by popular content creators like Tim Ferriss, Neil Patel, Pinch of Yum, Ali Abdaal.

EmailOctopus positions itself as the most affordable and reliable email marketing platform. It has almost all the features that Mailchimp has, but at an affordable price. If price is something that you are considering, then EmailOctopus is your best choice.

MailerLite stands out when it comes to limitations on the number of emails you can send per month. It does not limit how many emails you can send each month.

Brevo (formerly Sendinblue) is an all-in-one marketing platform. It offers email marketing and CRM all in one dashboard.

GetResponse recently added an option to monetize your newsletter. Additionally, you can send as many newsletters as you want without limits. There is only a limit on the subscriber count.

ActiveCampaign has one of the best AI-powered automation features.

Kalviyo is an all-round marketing platform that offers email, SMS, and mobile push. You can send 100,000 emails per month for 10,000 active profiles.

Drip is good for marketing automation and personalization. With 10k subscribers, you can send unlimited emails.